The most important elements to being effective when working potential prospects are your response rate and the follow-up process. Statuses are used to track the prospects current stage in regards to sales and becoming a customer. Companies have different metrics and categories for what’s considered important and tracking their potential customers. The stages help your team understand when and how to follow up their prospects in their pipeline based on the status. The conversion metric for one company might not be the same for another one so create ones that work with your business model. Your different stages in between to help move the prospects along and keep track of your buildup needed to hit your target goals.

Campaign status

Meaning?

Next step

New

Prospect

Appointment Set

Proposal Sent

Customer

Inactive