📊 SMS Performance Report Overview
The SMS Performance Report provides a clear, comprehensive view of how your text messaging campaigns are performing. Use this report to monitor message delivery, identify engagement trends, track opt-outs, and dive into specific leads for further follow-up or troubleshooting.
🚀 What the Report Shows
The SMS Performance Report includes key metrics across all messages sent within your selected date range:
1. Delivered Messages
Total number of SMS messages successfully delivered.
Includes a direct link to view all leads who received your messages.
2. Responses Received (Replies)
Count of incoming SMS replies from leads.
View specific leads who responded with one click.
3. Failed Messages
Number of SMS messages that were not delivered due to carrier errors, invalid numbers, or blocked routes.
Includes direct access to the list of affected leads to help you take corrective action.
4. Opt-Outs
Total number of recipients who unsubscribed from SMS communication.
Links directly to the opt-out lead list for compliance review and record-keeping.
🔍 Filtering Your Results
To help you analyze performance more effectively, the report supports multiple filters:
📅 Date Range
Select any custom time period to compare campaign performance week-to-week, month-over-month, or across specific events.
📍 Location
Filter by one or multiple business locations.
Ideal for organizations with multiple offices, regions, or franchise networks.
📝 SMS Template
View performance for a specific SMS template.
Useful for A/B testing and template optimization.
🧭 Accessing Lead Details
Each metric includes clickable links that take you directly to the filtered list of leads associated with that result.
Examples:
Click Delivered to see all leads who received messages during your selected period.
Click Failed to review leads where delivery issues occurred.
Click Opt-Outs to ensure proper compliance handling.
Each list includes standard lead details such as contact information, status, and communication history.
🎯 Why This Report Matters
The SMS Performance Report helps you:
Improve engagement by monitoring reply behavior.
Reduce delivery failures by identifying recurring issues.
Maintain compliance by tracking opt-outs.
Measure campaign effectiveness across locations and templates.
Take quick action by reviewing specific lead lists directly from the dashboard.
